Learn to turn a business question into structured research. Collect and evaluate information, compare competitors, understand customers and present evidence with clear limitations.
This programme teaches how to start with a business question, build a research approach, evaluate sources, collect and organise evidence, analyse markets and competitors, and communicate what the evidence means for a decision.
You build research discipline: asking better questions, separating evidence from assumption, checking source quality and synthesising information into clear findings. The goal is not simply to collect data, but to make it useful for business decisions.
The subject matter can be useful in roles such as:
Role relevance depends on the employer, job level and your wider experience. Completing the programme does not guarantee employment or eligibility for a particular role.
The programme includes applied activities and a final project. These can give you concrete examples to discuss in a portfolio, professional profile or interview, subject to the confidentiality and usage rules of any case material.
A consulting firm is considering a new service for a customer segment it has never served. You would define the research questions, study the market and competitors, gather customer evidence, estimate the opportunity and prepare a decision brief on whether to proceed.
Your research brief can demonstrate how you work with evidence. In applications and interviews, you can discuss how you framed the question, selected sources, handled conflicting information and translated findings into a business recommendation.
Once you understand the professional value of the programme, review the full eight-week learning pathway to see exactly what you will study and produce.
Explore the 8-week curriculum ↓
You will work through beginner-friendly explanations, subject-specific examples and short applied activities. Each week builds a piece of the final deliverable, so you can explain both the recommendation and the reasoning behind it.
A research brief, source register, competitor map, customer insights and decision-oriented findings report.
Learn the core terminology, see worked examples and complete an activity each week. The final week brings your work together into a structured submission.
Define the decision, research objective, scope, hypotheses and useful evidence.
Distinguish primary and secondary research, source credibility, timeliness and bias.
Learn segmentation, demand indicators, customer needs and basic sampling limitations.
Compare offerings, positioning, channels, pricing signals and strategic groups.
Explore descriptive statistics, trends, comparisons, data quality and misleading charts.
Design interviews and surveys; separate observations, assumptions and interpretation.
Evaluate opportunities, uncertainty, scenarios and implications for a decision.
Explain methods, findings, source limitations and recommended next steps.
A consulting firm is considering a new service but has limited customer evidence. Develop a research plan, compare alternatives and report findings without overstating certainty.
This is a learning scenario for practice and does not promise a live client engagement or employment opportunity.
Start with plain-language explanations of the subject’s terminology and methods.
See how the concepts apply to practical business and workplace situations.
Produce a useful piece of work each week and develop your final project.
Complete the published assessment requirements and final project.
The Zariwala & Associates programme certificate is issued after the published completion and assessment requirements are met. It is not a university degree, statutory licence, employer endorsement or guarantee of employment.
No specialist experience is assumed. The learning pathway introduces the terms and methods used in market intelligence & business research before you apply them.
The minimum learning period is eight weeks, with approximately 48 hours of indicative learning. You may take longer if you need more time to study, complete activities or prepare for assessments.
A research brief, source register, competitor map, customer insights and decision-oriented findings report.
After meeting the published completion and assessment requirements, you can download a digitally verifiable PDF certificate from your learner dashboard. It includes a unique credential ID and public verification link, with details suitable for adding to LinkedIn and other professional profiles. A structured machine-readable credential record may also support verification.
The listed programme fee is ₹15,000. Any applicable taxes and the final payable amount will be shown before checkout.
Programme enrolment fees are non-refundable. No refund or reimbursement is provided if you do not start, pause or do not complete the programme, subject to any rights that cannot legally be excluded. The enrolment terms will be shown before payment.
The assessment criteria, passing requirements and any retake arrangements will be published before registration opens; this preview does not establish a threshold or entitlement.
Review the curriculum, practical work, credential information and enrolment terms. Online enrolment requests are now available. Secure Razorpay checkout will be activated in the payment release.